{"id":1443,"date":"2026-06-02T08:37:28","date_gmt":"2026-06-02T06:37:28","guid":{"rendered":"https:\/\/servistio.com\/configure-price-quote-cpq-erfolgreich-einfuehren-mit-servistio\/"},"modified":"2026-08-21T10:15:18","modified_gmt":"2026-08-21T08:15:18","slug":"configure-price-quote-cpq-erfolgreich-einfuehren-mit-servistio","status":"publish","type":"page","link":"https:\/\/servistio.com\/en\/configure-price-quote-cpq-erfolgreich-einfuehren-mit-servistio\/","title":{"rendered":"Successfully implement Configure Price Quote (CPQ) with servistio"},"content":{"rendered":"
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ServiceNow CPQ<\/p>\n<\/div><\/div>

Successfully implementing Configure, Price, Quote \u2013 with servistio<\/h1>\n<\/div><\/div>
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Complex products, bespoke bundles, regional pricing logic, multiple sales channels: anyone who sells in the B2B sector is familiar with the problem. ServiceNow CPQ brings configuration, pricing and quotation creation onto a single central platform \u2014 with clear rules, automated approvals and integration with the entire lead-to-cash process.<\/span><\/p>\n<\/div><\/div>

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Arrange a meeting<\/span><\/a><\/div>
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Official Partner of<\/p>\n<\/div><\/div>

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Simple costing for complex products<\/p>\n<\/div><\/div>

What is ServiceNow Configure, Price, Quote (CPQ)?<\/h2>\n<\/div><\/div>
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ServiceNow CPQ is the solution for generating quotations for configurable products and services. It automates the three critical steps in the sales process: the\u00a0<\/span><\/span>configuration<\/span><\/strong>\u00a0<\/span>of complex products and bundles, the\u00a0<\/span><\/span>application<\/span><\/strong>\u00a0<\/span>of pricing and discount rules, and the\u00a0<\/span><\/span>creation<\/span><\/strong>\u00a0<\/span>binding quotations. CPQ is part ofServiceNow Sales and Order Management<\/strong>and<\/span>is therefore natively integrated into Customer Service Management, Field Service Management and the ServiceNow ecosystem. Sales, service and fulfilment teams work on the same platform with the same data, rather than in data silos.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

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What are the objectives companies aim to achieve with CPQ?<\/h3>\n<\/div><\/div>
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Shorter quotation cycles through automated configuration and pricing<\/div><\/div><\/div>
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Consistent offerings via direct sales, partners and self-service channels<\/div><\/div><\/div>
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Higher sales performance per capita despite increasing product complexity<\/div><\/div><\/div><\/div><\/div>
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Greater accuracy in quotations and less rework on orders<\/div><\/div><\/div>
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Better margin control through pricing rules, discount limits and approvals<\/div><\/div><\/div>
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Faster time-to-market for new products, bundles and pricing models<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Impact on sales<\/p>\n<\/div><\/div>

How CPQ is transforming the sales process<\/h2>\n<\/div><\/div>
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Without CPQ, preparing quotations is often a manual process: configurations are put together in Excel, prices are looked up, and approvals are sought via email. With CPQ, this work is transformed into a guided, rule-based process.<\/span><\/p>\n<\/div><\/div>

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Before \u2014 manual & decentralised<\/span><\/h4>\n

Excel configurators, pricing calculated by hand, discount approvals via email, documents cobbled together from old templates. Every quote takes up time that the sales team lacks \u2014 and leads to inconsistencies across channels.<\/span><\/p>\n<\/div><\/div><\/div><\/div>

Afterwards \u2014 guided & rule-based<\/span><\/h4>\n

Guided Selling directs customers to the right product; prices and discounts are applied in accordance with the rules, and approvals follow predefined workflows. The quotation is generated at the click of a button \u2014 including bills of materials and handover to Order Management and Fulfilment.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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Target audience<\/p>\n<\/div><\/div>

Which organisations is ServiceNow CPQ suitable for?<\/h2>\n<\/div><\/div>
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CPQ is suitable for organisations whose quotation process is currently too slow, too prone to errors or too inconsistent \u2014 usually because their product range is complex and involves multiple systems.<\/span><\/p>\n<\/div><\/div>

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B2B with configurable products<\/h4>\n

When every quote is a unique combination of options, modules or service packages, CPQ brings structure and speed.<\/p>\n<\/div><\/div>

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Multi-channel sales organisations<\/strong><\/h4>\n

Direct sales, partners and self-service portals require consistent pricing and rules. CPQ is the central source for this.<\/p>\n<\/div><\/div><\/div><\/div>

Providers offering subscription and usage-based models<\/strong><\/h4>\n

Recurring revenue, ramped deals, renewals, bundles of licences and services \u2013 CPQ accurately maps these models and streamlines the renewal process.<\/p>\n<\/div><\/div>

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Organisations wishing to consolidate their lead-to-cash process<\/strong><\/h4>\n

Any organisation wishing to bring sales, service and fulfilment onto a single platform will benefit from the fact that CPQ is part of the ServiceNow Sales and Order Management Suite.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Typical use cases<\/h3>

CPQ really comes into its own when:<\/p>\n